Beyond CRM · Built by sales managers, for sales managers

The platform designed for sales managers by sales managers.

One structured workspace for deal coaching, win rooms, account plans and 1:1s — connected to your CRM. Dealspace holds the context, coaching and strategic thinking that CRM fields were never built for.

The Dealspace Win Room showing pipeline performance and must-win deals
The problem

Your most important deals are managed in five places at once.

  • The CRM holds the numbers.
  • PowerPoint holds the account plan.
  • Teams and email hold the discussion.
  • The rep holds the real context.
  • The manager holds the coaching notes — in their head.

When a deal gets hard, none of it is in one place. Dealspace brings the strategy, coaching and next actions into one structured workspace, synced to your CRM.

Beyond CRM

CRM tells you what – Dealspace tells you why and how to win.

Your CRM is the system of record. Dealspace is the system of sales management — the layer on top where deals are actually coached to close.

Your CRM tells you…
Dealspace helps you understand…
Deal value and stage
Whether the deal is actually healthy
Activities logged
What should happen next
The forecast number
Which risks threaten the forecast
Customer contacts
Who really influences the decision
Closed won / lost
What the whole team should learn from it

Same deals. The difference is whether you're recording them or managing them.

Where Dealspace fits
Salesforce / HubSpot / Pipedrive / Dynamics
deal context · stakeholders · risk · coaching
weekly Win Room
actions
win/loss learning

Designed for how sales managers actually work

1

Connect your CRM

Sync deals and accounts from Salesforce, HubSpot, Pipedrive, or Dynamics in minutes.

2

Open a win room

Pick a priority deal and build the structured review: stakeholders, risk, next steps.

3

Coach in the flow

Run weekly deal coaching and monthly 1:1s that stay attached to the deal and the rep, not lost in email.

4

Build institutional memory

Win/loss patterns, account plans, and playbook content become capital the whole team compounds on.

Why it works

Structure isn't administration. It's what lifts performance.

Dealspace's deal scoring is built on the Batera Sales Quality Index — Finn Erling Røgenæs's own research into what separates high-quality deals from the rest, and the five dimensions behind every deal you coach in Dealspace. The independent evidence for structured coaching points the same way:

+32%

higher win rates with structured deal reviews

+21%

higher quota attainment with structured, dynamic coaching

+19%

higher quota attainment with regular monthly coaching

Fewer than 20% of sales managers take part in any formal coaching program — yet managers at high-impact organisations consistently coach more, and their teams win more. Dealspace makes that structure the default, not the exception.

Sources: Batera Sales Quality Index (2024); Korn Ferry; CSO Insights; Sales Management Association; Selling Power & Sales Readiness Group (2017).

Design partners

We're onboarding a first group of design partners.

Dealspace is being built with a small number of sales teams running complex B2B sales. If you want to shape the product — and run your next win room in it — we'd like to talk.

Become a design partner
Founder

Not another CRM field.

Too much deal knowledge lives in a rep's head, or in a CRM field never built for nuance. Dealspace is the dedicated space to coach it, plan it, and turn it into institutional advantage.

Built by Finn Erling Røgenæs — 25+ years in commercial leadership across media, consulting and technology, and creator of the Batera Sales Quality Index that Dealspace's deal scoring is built on.

See the product

Run your next Win Room in Dealspace.

See how it works in a 20-minute walkthrough — no slides, just the product.

See an example Win Room

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