This is an example Win Room with sample data.
Read-only sample
Sample deal — Northwind Logistics
Enterprise logistics platform Target close: 18 December 2026
Must-win · Proposal
Deal coaching
Five dimensions show where the deal is strong and where the team needs to act.
Customer pains
4/5The cost of delayed deliveries is clear and quantified.
Value proposition
4/5The operational case is strong; the CFO case needs validation.
Competitors
3/5The incumbent is known, but its renewal position is still unclear.
Stakeholders
3/5Operations is engaged. Finance and procurement need stronger coverage.
Risk
2/5Integration scope and legal ownership remain the biggest risks.
Stakeholders
Elena Park
VP Operations
Marcus Chen
Chief Financial Officer
Priya Shah
Head of Procurement
Key risk
Integration scope is not yet agreed
The buyer expects three legacy systems in phase one. Delivery has only estimated one.
Next steps
- 1Validate the quantified finance case with Marcus
- 2Run an integration workshop with Northwind's operations team
- 3Agree procurement timeline and decision criteria